Contractor Spotlight: Sharma Electric Turns Every Job Into a Teaching Moment
N
NeedReno Staff
June 23, 2026
5 min read
54 views
Priya Sharma runs one of Ottawa's only majority-female electrical crews. Her approach to client education has earned her a near-perfect review score.
Priya Sharma didn't set out to build an educational company. She just got tired of clients not understanding what they were paying for.
"When I first started out, I noticed homeowners would nod along to explanations and then the same problems would come back because they didn't really understand how their electrical system worked," Priya says. "I changed how I communicate."
Shah Sharma Electric now has a team of six, including four licensed electricians — three of whom are women, which Priya acknowledges is unusual in the trade. The company specializes in residential panel upgrades, EV charger installations, and whole-home rewiring in the Ottawa-Gatineau area.
**What client education looks like in practice**
Before every job, Priya or one of her team members walks the homeowner through a plain-language explanation of what they'll find, what they'll fix, and what signs to watch for in the future. After the job, they provide a one-page summary of the work completed and any items to monitor.
"It takes maybe 15 minutes total across a job. But homeowners remember it, and they refer us to everyone they know."
**EV charger installations: the growth area**
Shah Sharma Electric has seen EV charger demand triple in the past two years. Priya's advice to homeowners: don't wait until you buy the car to think about the charger. Many homes need a panel upgrade first, and that has a lead time.
"Book the electrical assessment six months before your EV arrives. You will thank yourself."
**On joining NeedReno**
"I was skeptical at first. I thought it would be price-shopping customers who just want the cheapest option. It's been the opposite — the customers who come through NeedReno have read the reviews and want quality. That fits our model perfectly."
Shah Sharma Electric holds a 4.9/5 rating across 41 reviews on NeedReno.
"When I first started out, I noticed homeowners would nod along to explanations and then the same problems would come back because they didn't really understand how their electrical system worked," Priya says. "I changed how I communicate."
Shah Sharma Electric now has a team of six, including four licensed electricians — three of whom are women, which Priya acknowledges is unusual in the trade. The company specializes in residential panel upgrades, EV charger installations, and whole-home rewiring in the Ottawa-Gatineau area.
**What client education looks like in practice**
Before every job, Priya or one of her team members walks the homeowner through a plain-language explanation of what they'll find, what they'll fix, and what signs to watch for in the future. After the job, they provide a one-page summary of the work completed and any items to monitor.
"It takes maybe 15 minutes total across a job. But homeowners remember it, and they refer us to everyone they know."
**EV charger installations: the growth area**
Shah Sharma Electric has seen EV charger demand triple in the past two years. Priya's advice to homeowners: don't wait until you buy the car to think about the charger. Many homes need a panel upgrade first, and that has a lead time.
"Book the electrical assessment six months before your EV arrives. You will thank yourself."
**On joining NeedReno**
"I was skeptical at first. I thought it would be price-shopping customers who just want the cheapest option. It's been the opposite — the customers who come through NeedReno have read the reviews and want quality. That fits our model perfectly."
Shah Sharma Electric holds a 4.9/5 rating across 41 reviews on NeedReno.