Contractor Spotlight: How Greenfield Builds Turned a Side Hustle Into a 12-Person Team
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NeedReno Staff
July 1, 2026
5 min read
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Marcus Webb started Greenfield Builds as a one-man operation seven years ago. Today he manages a team of 12 and is one of NeedReno's highest-rated contractors in the Ottawa area.
Marcus Webb didn't plan to run a renovation company. A trained carpenter, he spent his early career working for a large commercial construction firm before a friend asked him to handle a kitchen renovation on the side.
"That first job turned into three referrals," Marcus recalls. "Within a year I had more work than I could handle on my own."
Greenfield Builds now employs 12 tradespeople and completes an average of 40 residential renovation projects per year, specializing in kitchens, bathrooms, and whole-home renovations in the Ottawa-Gatineau area.
Joining NeedReno
Marcus joined NeedReno two years ago after a slow winter season. "I was looking for a consistent way to get qualified leads. What I liked about NeedReno was that the homeowners had already thought through what they wanted — the project submissions were detailed."
His tips for other contractors on the platform:
- Respond to leads within the hour when possible. Speed matters.
- Upload photos of completed projects to your profile — it builds trust before the first conversation.
- Be honest about your timeline. Homeowners appreciate a contractor who sets realistic expectations over one who overpromises.
Greenfield Builds currently holds a 4.9/5 rating on NeedReno across 87 reviews.
"That first job turned into three referrals," Marcus recalls. "Within a year I had more work than I could handle on my own."
Greenfield Builds now employs 12 tradespeople and completes an average of 40 residential renovation projects per year, specializing in kitchens, bathrooms, and whole-home renovations in the Ottawa-Gatineau area.
Joining NeedReno
Marcus joined NeedReno two years ago after a slow winter season. "I was looking for a consistent way to get qualified leads. What I liked about NeedReno was that the homeowners had already thought through what they wanted — the project submissions were detailed."
His tips for other contractors on the platform:
- Respond to leads within the hour when possible. Speed matters.
- Upload photos of completed projects to your profile — it builds trust before the first conversation.
- Be honest about your timeline. Homeowners appreciate a contractor who sets realistic expectations over one who overpromises.
Greenfield Builds currently holds a 4.9/5 rating on NeedReno across 87 reviews.