Understanding lead fees and billing
How lead pricing works, when you are charged, how tiers lower your cost per lead, and how to calculate your return on every lead.
Understanding exactly how lead pricing works — and how to calculate the return on each lead — is the difference between contractors who profit on the platform and those who guess. Here is a clear, no-surprises breakdown of fees, billing, and the simple math that tells you whether a lead is worth accepting.
The two parts of pricing
Pricing has two components, and the fee is always shown clearly before you commit to anything.
Membership
Your subscription tier gives you access to the platform and unlocks lower per-lead rates and more visibility as you move up.
Per-lead fee
Charged when you accept a matched lead. The amount scales with the estimated size of the project and is displayed before you accept.
You always see the fee for a lead before you accept it. You are never charged for a lead you did not choose to take.
How tiers lower your cost per lead
Higher subscription tiers reduce the per-lead rate, so the more you rely on the platform, the less each lead costs. The right tier depends on your volume — a busy contractor accepting many leads saves far more from a discount than an occasional one.
| Tier | Per-lead advantage |
|---|---|
| Entry | Base per-lead rate — good for testing the waters |
| Pro | A meaningful discount on every lead you accept |
| Elite | The deepest discount plus greater visibility |
Exact rates and discounts are shown in your account. The principle is simple: the more leads you take, the more a higher tier pays for itself.
The only math that matters: return per lead
A lead fee is not a cost — it is an investment, and the right way to judge it is by return. The math is straightforward.
Know your close rate
Of the leads you accept, what share do you win? If you close one in four, four leads produce one job.
Know your average job value
What is a typical project worth to you in profit, not just revenue?
Compare cost per job to job value
Multiply the lead fee by the number of leads it takes to win one job. Set that against the profit from the job. If the job profit dwarfs the acquisition cost — and it usually does — accepting the lead is an easy yes.
The fastest way to lower your effective cost per job is to close more of the leads you accept — respond fast, quote clearly, and follow up. A better close rate makes every fee cheaper.
When you are charged, and how billing works
Your membership bills on its regular cycle. Lead fees are charged as you accept leads, always after you have seen and agreed to the amount. Everything is itemised in your account so you can track exactly what you spent and match it against the jobs you won.
Turn leads into booked jobs
See your rates, pick the tier that fits your volume, and start accepting matched projects.
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